IN THIS ISSUE May 2017
Women in Power
Organizations are improving their HR policies to ensure they represent the needs of a diverse workforce, including women. Companies with more female directors over time significantly outperform those with fewer representation: 84 per cent return on sales, 60 per cent return on invested capital and 46 per cent return on equity. The May issue of Alberta Venture takes a comprehensive look at the importance of women in positions of power in senior executive and governance roles.
Position your company as a leader that supports gender diversity and advertise to a powerful business audience.
Special Report: Technology in the Workplace
Alberta’s SMEs are expected to raise investment by 17.1 per cent this year compared to the 1.6 per cent national average increase. These companies will invest $15.1 billion, mainly in technology. In this Special Report on Technology in the Workplace we’ll inform our more than 182,000 print and online readers how new technology can help their business run more efficiently, more productively and more profitably. Stories include:
- Technology Trends: What tools and processes should businesses be implementing.
- Change Management: How corporations can successfully integrate new technologies.
- Customer Relationship Management: The benefits of CRM systems.
70% of Alberta Venture readers – that’s 127,400 – are interested in technology. An ad in this issue will reach an audience of key decision-makers looking to improve their business operations.
Ask about our social media packages and online options!
112,475 Page Views on AlbertaVenture.com in May 2016
Selling Your Business
It is estimated that $3.7 trillion in business assets are poised to change hands in Canada by 2022 as 550,000 owners exit their business. In May we provide valuable information about the ins and outs of Selling your Business, including formal business valuations. If you offer expert advice, products or services that help with the selling process, put your company’s message on the forefront and stand out from the competition.
DID YOU KNOW: 82% of customers believe print ads are the most trustworthy source of information when making purchasing decisions. Ask your account executive for the whole study to learn more about how to truly satisfy your customers.
Source: 2016 MarketingSherpa Research Study
MEDIAN READER AGE: 49.5
AUDIENCE: Alberta’s Business Elite – entrepreneurs, influential decision-makers, senior executives, business owners.
For more information on how Alberta Venture can assist with your marketing goals, contact your Account Executive today!
Toll free: 1-866-227-4276
Toll free: 1-866-227-4276
NATIONAL AD SALES
Ad Close: March 15, 2017
Material Due: March 29, 2017
Content is subject to change without notice