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Magazines Canada Primer On
Integrating Magazines and Online
TORONTO, Canada (magblast) -- Magazines and online media together provide advertisers with complimentary touch points that both engage reader passions and offer greater connectivity among like-minded consumers. Magazine/online integration offers exciting new opportunities to get closer to the consumer and build business. In this magblast podcast, guest experts Bruce Neve (President, Mediaedge:cia) and Kim Machado (General Manager, CanadianBusiness.com) discuss integration of magazines and online: what are the benefits, what is the role of each medium, fundamental tips and more. It's about reaching consumers in new, integrated ways.
Bruce Neve, President, Mediaedge:cia
Bruce has over 20+ years media management experience having held increasingly senior positions at Saatchi & Saatchi, Y&R and Mediaedge:cia.
Kim Machado, General Manager, CanadianBusiness.com
Kim currently manages CanadianBusiness.com responsible for developing multi-channel strategies/platforms across magazines, mobile, online events, social media, community and more.