It appears you are using ad block technology. Ad block can block more than advertising. Editorial content on our site may be blocked by ad block technology. For the best experience please toggle ad block off and refresh your browser — happy surfing.
We value your opinion. Have an idea how we can better deliver this website to the ad block community? Or for any other critique please email: firstname.lastname@example.org
Magazines Canada Primer On
Integrating Magazines and Online
TORONTO, Canada (magblast) -- Magazines and online media together provide advertisers with complimentary touch points that both engage reader passions and offer greater connectivity among like-minded consumers. Magazine/online integration offers exciting new opportunities to get closer to the consumer and build business. In this magblast podcast, guest experts Bruce Neve (President, Mediaedge:cia) and Kim Machado (General Manager, CanadianBusiness.com) discuss integration of magazines and online: what are the benefits, what is the role of each medium, fundamental tips and more. It's about reaching consumers in new, integrated ways.
Bruce Neve, President, Mediaedge:cia
Bruce has over 20+ years media management experience having held increasingly senior positions at Saatchi & Saatchi, Y&R and Mediaedge:cia.
Kim Machado, General Manager, CanadianBusiness.com
Kim currently manages CanadianBusiness.com responsible for developing multi-channel strategies/platforms across magazines, mobile, online events, social media, community and more.