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Magazines Canada Primer On
Permission Marketing & Magzines
YOUR THREE-MINUTE PRIMER TO THE DEFINITION OF ONE OF MEDIA'S MOST TALKED ABOUT BUZZWORDS
TORONTO, Canada (magblast) --- Magazine readers engage in a relentless search for new ideas that they discover through our medium's unique mix of editorial content and advertisements. Every time you pick up a magazine, whether you receive it in your mailbox, flip though it at your physician's waiting room or bring it home from your local newsstand, you are actually giving your permission to be marketed to. In this magblast podcast, our guest media expert Michele Beaulieu (Senior Vice-President and Group Media Director of Starcom Worldwide) explains that magazines effectively embrace the tenets of permission marketing -- a term that builds upon the principles of reader engagement.