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Magazines Canada Primer On
The Fundamentals Of Reaching Magazine Readers
TORONTO, Canada (magblast) --- Magazines provide advertisers with access to their loyal readers by providing an engaging environment and a very personal connection. At the heart of this personal connection is this: consumers access magazines on their own terms. They read their magazines when they're ready. They read their magazines when--and where--they want to. In this magblast podcast, guest experts Randy Craig (Director of Advertising & Marketing, Cottage Life & explore) and Tim Hughes (Managing Partner, Client Business Director, MindShare Canada) explore the mechanics behind the close relationship readers have with their magazines. Understanding this relationship allows us to reach readers, on their terms.
Randy Craig, Director of Advertising & Marketing, Cottage Life & explore Randy has 20+ years magazine experience including sales management and marketing positions with Chatelaine, Canadian Living, Style at Home and Cottage Life / explore.
Tim Hughes, Managing Partner, Client Business Director, MindShare Canada Tim has launched magazine promotional advertising for Absolut Vodka in Canada and has won many awards, including his work, past and present, on Unilever and Kellogg's. Tim recently celebrated his 14th year with his agency